Dopamine is a chemical released in the brain that makes you feel good.

After two years of a pandemic and the immense restrictions imposed by covid, it has become more difficult than usual to spark joy. There was a need to create positive feelings in our daily lives and, obviously, this was reflected in what we wear: look good, feel good!

Certainly, you've already noticed the explosion of colors that invade fashion this season. This is because we associate colors with feelings, and by wearing them we can change the way we feel. Studies prove that wearing bright colors and pieces that make us feel good puts us in a better mood. If you wear a piece in a color that associates happiness, you will automatically incorporate this feeling when wearing it!

But dopamine dressing is more than just using bright colors, feelings are subjective and vary from person to person. Literally it's wearing what makes you feel good, there are no rules to this trend. We can be happy with an all black look, with a t-shirt from a favorite band, or even a fabulous dress that has been in the closet for years!

Another form of dopamine is to incorporate accessories into your look, which allow you to be more experimental with your outfits and also show your personality. Whether it's a graphic or printed bag, a vintage piece that reminds you of a good time, amulets to hold on to, or colorful and vibrant eye-catching jewelry.

We believe that this dopamine mood is here to stay: so use what you like, nothing is more important than feeling good about yourself!

A selection of Baguera's eye-catching pieces to spark you up: